SaaS and Technology
Plenty of traffic. Almost no signups. Sounds familiar?
Most SaaS companies do not have a traffic problem. They have a traffic quality problem. The blog brings in readers who were never going to buy, while the people actively comparing tools in your category never find you at all.
Why does this keep happening?
Because most SEO strategies chase volume, and volume lives where buyers are least ready.
Keyword tools reward you for going after the terms with the biggest numbers. Those terms are almost always the ones people search when they are just learning about a problem, months before they will pay for anything. Meanwhile the searches that actually signal intent, the comparisons, the alternatives, the pricing questions, look small and unimpressive in a spreadsheet.
So the effort goes to the wrong end of the funnel. You get sessions. You do not get demos.
The searches worth winning are the small ones.
There is a second problem, and it is newer
Ever wondered why your competitor gets named in ChatGPT and you do not?
A growing share of software research now happens inside AI assistants and Google's AI Overviews. Someone asks which tool is best for their use case, gets three recommendations, and never sees a search results page at all. If your pages are not written and structured in a way those systems can quote, you are simply not in that conversation, however well you rank.
This is fixable, and most of your competitors have not noticed it yet.
What we do about it
Target the searches that convert
Every keyword tied to a real stage of your buyer's journey, prioritised by whether it produces signups, not sessions.
Funnel mapped keyword architecture with commercial intent scoring.
Build the pages buyers land on last
Comparison and alternatives pages are where people decide. Most SaaS companies never build them properly.
Bottom of funnel content built around genuine buyer questions.
Get your product named by AI
So when someone asks an AI assistant which tool to use, your name comes up alongside the alternatives.
Structured, extractable content and schema for AI answer engines.
Fix what is quietly blocking you
None of the above works if search engines cannot reach or read your pages in the first place.
Crawlability, Core Web Vitals and structured data.
Questions SaaS teams ask
How long before we see actual signups?
The high intent pages, comparisons and pricing related searches, can start producing qualified signups within weeks of ranking, because the people finding them are already shopping. The broader authority content takes months to compound. We deliberately do the first kind first, so you see something real early.
Should we be doing SEO or AI visibility?
Both, and the same work largely serves both. Google still sends most qualified organic traffic. AI assistants increasingly shape the research and comparison stage. Content built properly gets found in both places, so it is not a choice you need to make.
We already run paid ads. Why bother with this?
Paid stops the day you stop paying. Organic pages keep working and bring your blended cost of acquisition down over time. For software with a long consideration cycle, being present when someone compares tools is worth more than being present only at the click you paid for.
We are early stage. Is it too soon?
No, though the approach changes. Early on we focus on category and comparison searches that reach people already in the market, because you need pipeline now. For established products the work shifts to closing keyword gaps and defending your category against competitors.
Our product is quite niche. Is there even search volume?
Often yes, just not where keyword tools show it. Niche products tend to win on very specific problem and comparison searches that look tiny but convert at a much higher rate. Low volume with real intent beats high volume with none.
Find out where you stand, in search and in AI answers.
No pitch deck. We will look at what you rank for today, what your competitors are winning that you are not, and whether AI assistants mention you at all.
Map our SaaS search position